Holy freaking awesome!
Philips :: Carousel campaign (Adam Berg + Stink Digital) from Designloops on Vimeo.
About the video…this information is taken from /Film.
Directed by Adam Berg, Carousel is a 2 minute 19 second short film sponsored by Philips. Obviously inspired by Christopher Nolan’s The Dark Knight, the film offers an exploration into one single frozen moment of time in a robbery gone wrong in one continuous tracking shot — A swat team has moved in to a decimated hospital, entering into a shootout with a bunch of robbers wearing sinister clown masks. Around 90 per cent of the footage and stunts were captured in camera.
Created entirely by Stink Digital
, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Berg conceived it to work as an endless loop. Visitors to the microsite therefore have the option to ‘spin’ through the film’s single take shot repeatedly, to stop on a specific frame, or to watch it at the preordained speed. The film also contains embedded hotspots, which, when triggered, transport the viewer seamlessly from the heavily posted film to a behind-the-scenes version of the same shot.
Thats just fokkin sweet!
Its amazing how they managed to do that with the end result being an entire crime area frozen in time. Good stuff!